Futon Bakery
Branding, Art Direction, Logo Design, Visual Identity, Illustration, Graphic Design, Packaging
Futon Bakery's is an Japanese and Chinese culture inspired brand. The emblem is a created from a combination of the word 堂, Mooncake and pie crust. The brand colour palette is heavily influenced by the plants in Asia and the colours of Japanese confectionery.
Futon is an independent bakery own by Wendy Chao. Futon brings small moment of joy to pastry lovers' lives, which translated into the bakery name Futon, a Japanese padded quilt for use as a bed. And in Mandarin 麩堂 (fū táng) is the house of gluten.
