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100 Ways logo overlaying gold jewellery.

100 Ways

Graphic Design, Packaging, Print, Web Design

Client:
100 Ways
Agency:
Massive Media
Creative Direction:
Annie Gleeson
Art Direction:
Jordan McCreedy
Content & UX Strategy:
Pri Rajan
Packaging Photo Credit:
100 Ways

The 100 Ways brand utilize the Hunter Green as the grounding colour, with Light Rose and Brass as graphic elements sprinkled in the visuals creating elegant contrast. The brand communicates a sense of human touch with the mixture of hand-drawn components and slanted serif font. Geometric shapes are used throughout the all mediums. Full and semi circles are the main shapes on the digital end, and fan shapes are the main focus on the print end.

Learn more about the project
Packaging wrapping paper design for 100 Ways.Gold ring and gold earrings on a 100 Ways jewellery box.Pearl necklace and earrings surrounded by 100 Ways branded jewellery pouches and decorative flowers.Grading card design for 100 Ways.Brand guidelines for 100 Ways.On the left, product photography of 100 ways packaging designs. On the right, mobile version of hero section and product carousel section design for 100 Ways website.Mobile version of website design for 100 Ways.On the left, a photo of 100 ways jewellery. On the right, desktop version of hero section and product section design for 100 Ways website.Mouse hover effect of 100 Ways category section on product website.First half of the engagement ring page section of website design for 100 Ways on desktop.Second half of the engagement ring page section of website design for 100 Ways on desktop.
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